I served as lead developer for boxingispassion.com, a custom e-commerce website built on WordPress and WooCommerce, employing agile processes to deliver a modern, on-brand user interface and integrated backend capabilities for managing listings, multiple payments, shipping, and streamlined checkout functionality - successfully launching the site within the planned timeline to enable the client's boxing merchandise business to sell directly to their enthusiasts' online community with a 20% increase in revenue month-over-month since going live.
PROCESS
I led the end-to-end development process for this custom WordPress/WooCommerce store, focused on creating an eye-catching and seamless user experience.
- Researched target audience and competitors to inform business and design decisions
- Developed comprehensive technical specifications and project plan covering platform, features, integrations, etc.
- Coordinated UI/UX design, development, testing, and launch activities across the entire project lifecycle
- Implemented agile processes to accommodate new client requests during the build phase
DESIGN
Great priority was placed on the visual design to make the e-commerce store resonate with boxing gear enthusiasts.
- Created a sleek, modern layout using a black/red color scheme that pops
- Incorporated custom illustrations and lifestyle imagery tailored to the sport
- Dynamic homepage highlighting the latest products, blog posts, and calls to action
- Ensured UI elements aligned to brand identity across site and mobile
E-COMMERCE
The backend e-commerce capabilities powering the store were built on WooCommerce for a scalable and customizable solution.
- Developed complex product category structure and attributes
- Integrated payment systems (Stripe, PayPal) for global transactions
- Set up shipping integrations with rates from multiple carriers
- Built automated post-purchase customer journeys including order tracking
- Rigorously tested checkout flows for optimal conversion rates